Good news! Now exploiting the poor smells like barbecue

Published September 2, 2015

[caption id="attachment_3435" align="alignleft" width="83"]Jon Sanders Jon Sanders[/caption]

by Jon Sanders, The Locker Room, September 1, 2015.

As you may know, the poorest and most economically distressed counties have the highest ticket sales per adult of North Carolina Education Lottery offerings. This has been a consistent finding:

 

lottery table

Today, The News & Observer reports:

In the never-ending effort to make buying a lottery ticket new and fun, the N.C. Education Lottery has come up with this: Tickets that smell like barbecue when you scratch them.

Lottery officials will unveil their new BBQ Bucks scratch-off tickets Tuesday at Clyde Cooper’s Barbecue in downtown Raleigh and at Queen City Q in Charlotte. The $2 scratch-and-sniff tickets will bring a chance to win up to $25,000 and to enter a secondary drawing for one of 10 prizes of 100 pounds of pork and a Big Green Egg to grill it on.

ARE.

YOU.

KIDDING ME?

What a shameful stunt, of equal parts insulting and cynical.

http://lockerroom.johnlocke.org/2015/09/01/good-news-exploiting-the-poor-now-smells-like-barbecue/